On May 1, 2026, hundreds of students from St Andrews University flocked to East Sands to participate in the traditional May Dip—a ritual meant to cleanse academic sins and bring good luck for exams. However, this year, many students found themselves increasingly uncomfortable with the presence of photographers capturing images of them without consent.

Anna, a second-year student, expressed her dismay: “It ruined my night.” She described the experience as objectifying, stating, “It felt like it was just girls in bikinis getting pictures taken.” With over 60% of adults in the UK reporting negative feelings about their body image, such unsolicited attention during a vulnerable moment only amplifies these insecurities.

The May Dip has long been a cherished tradition at St Andrews. Students gather at dawn to plunge into the chilly North Sea, an act believed to be the only cure for the legendary curse of Patrick Hamilton. Yet this year’s event was marred by ethical concerns surrounding photography. Olivia, another student participant, remarked, “They know what they’re doing; they know exactly who they’re picking out,” pointing to a troubling trend of targeting female students.

The university has issued warnings regarding press photographers at the event. Still, many students feel that these measures are insufficient. Anna added, “To have comments on your body just feels really repulsive.” The juxtaposition of celebration and discomfort raises questions about how traditions can evolve while respecting personal boundaries.

Key statistics:

  • Over 60% of adults in the UK report negative feelings about their body image.
  • The May Dip is intended to cleanse academic sins and bring good luck in exams.
  • This year’s event attracted hundreds of participants at dawn on May 1.

As the sun rose over East Sands that morning, it illuminated not just the waves but also a growing discourse around consent and body positivity within student rituals. The echoes of laughter mingled with apprehension as participants navigated both tradition and modern scrutiny.

The path forward remains uncertain. Will changes be made to ensure that all participants feel safe and respected during such events? As discussions continue, one thing is clear: traditions must adapt to uphold the dignity of all involved.