In a landmark decision, Waitrose has removed mackerel from all its UK stores as of April 29, 2026, becoming the first major supermarket in the UK to take such a step due to sustainability concerns. This bold move responds to alarming declines in North-east Atlantic mackerel stocks, which have plummeted by 75% over the past decade.
Fresh, chilled, and frozen mackerel will no longer be available at Waitrose locations, with tinned varieties set to follow once existing stock is depleted. This suspension comes after governments failed to adhere to sustainable catch limits recommended by scientists—specifically a 48% cut in mackerel catches decided by four coastal states.
Conservationists have welcomed this initiative, urging other retailers to follow suit. Charles Clover from the Marine Conservation Charity stated, “This crisis has been ignored for too long. We hope that this action by Waitrose sends it to the top of the political agenda.” Jake Pickering, a spokesperson for Waitrose, emphasized their commitment: “By suspending sourcing of mackerel at Waitrose, we are reinforcing our ethical and sustainable business commitments, acting to tackle overfishing and protect the long-term health of our oceans and this crucial fish.”
The decision aligns with the Sustainable Seafood Coalition codes of conduct and reflects a growing awareness of sustainable fishing practices within the fishing industry. In light of this suspension, Waitrose plans to introduce MSC-certified frozen sardines as an eco-friendly alternative.
However, there is currently no set timeframe for when Waitrose will resume sourcing mackerel. Despite this uncertainty, the supermarket aims to maintain relationships with its mackerel suppliers during this hiatus.
The fishing industry faces increasing scrutiny as overfishing continues to threaten various species and disrupt seafood supply chains. As consumers become more aware of these issues, retailers like Waitrose are taking proactive steps toward sustainability. Marija Rompani from Waitrose highlighted the need for balance: “We believe sustainable food production must balance climate action, nature protection and responsible fish sourcing is fundamental to protecting our oceans.”
As this situation develops, observers will be watching closely to see if other supermarkets follow Waitrose’s lead in addressing sustainability concerns within their seafood offerings.