Rachel Kerr, a 31-year-old British travel influencer, was reported missing in Agadir, Morocco, after she checked out of her hotel on April 25. She was last seen leaving the SMART Nightclub around 5am that day. Following her departure, her phone was turned off, and her family could not reach her, raising alarm bells about her well-being.
In the days following her disappearance, Claire Hill, Rachel’s cousin, took to Facebook to express her concern: “My cousin Rachel Kerr, 31, is missing in Agadir, Morocco.” This plea for information resonated widely on social media as friends and followers shared her story.
Fortunately, the situation took a positive turn. Rachel has now been found safe and is currently in the care of her family. Claire Hill later updated the community with relief: “Rachel has now been traced and is safe in the care of family. Thank you to those who provided information and support.” Her brother Peter Kerr echoed this sentiment, stating: “Rachel has now been found and is with her brother. Thanks to everyone who shared the post.”
The Foreign, Commonwealth and Development Office (FCDO) confirmed they were supporting Rachel’s family during this distressing time. However, the exact circumstances surrounding Rachel’s disappearance remain unclear. Observers are left to wonder what led to such a concerning episode during what was meant to be a work trip.
Rachel had been staying at the Caribbean Village hotel prior to her disappearance. Her adventure in Morocco had initially involved sharing vibrant content from her travels—an experience that quickly turned into a worrying ordeal.

